| WebDezign secrets revealed... |  | banners | |
| WebDezign secrets revealed... | | banners | |
| A well designed web site is necessary but not enough for a successful presence on the Internet. Why? Because it needs promotion. Some Internet marketers would say banner promotion is not effective any more. We have a different opinion. Banner advertising is still a good approach to draw people's attention to your web site. |
| If it wasn't effective any more there wouldn't be so many banner exchange, click-thru's, affiliate, associate, referral,... and so on programs. They all work with banners. If it wasn't so important then why people started to measure traffic and efficiency with CTR's, CPM's and CPV's. |
| Because every click on the banner costs money. And as more clicks your banners generate, as more valuable your web site is becoming. People will be more willing to click on your banners when the banners are well designed, smart, attractive, tempting, provocative or whatever you call it. So when you start to promote your web site, make it professional. |
 What is an exposure?Impressions (exposures) is the number of times an ad banner is displayed. If you host banner ads on your page, everytime someone visits it you produce an impression (exposure) of that banner. The same is when your banner is displayed with other pages. As many times they are visited as more impressiones you get.
|
What is an affiliate program?(affiliate, associate, referral, retailer, partner, MLM, click-thru) They all are some kind of arrange- ments between advertisers and web page owners willing to place links or banners on their pages and get paid for this. There are many different types of programmes with many specific features. There is no com- mon rule how to find out the most profitable one for you. It depends on what kind of visitors you have and what they could more likely be at- tracted by. So it's obvious that not always the biggest percent and commissions offered will bring the highest income for you. According to us basically there are 3 types of programmes:
a. Programmes that pay per click.
b. Programmes that pay commis-
c. Programmes that promote your
| |||
|
Is there any standard for banner size? There are no standards for banner size ( just like most of the things on the Internet ). However there are some more frequently used banners and their size is shown below. The size is measured in pixels and the banners look bigger or smaller when displayed with different screen resolution. | ||||
|
|
| ||||||
|
|
|
||||||
|
|
||||||
| Make sure you have at least two different size banners. As more banners you offer as more people will be willing to place a banner of yours on their pages. The variety of banners will make it easier for your partners to choose one that best fits their site's style and composition. |
|
| home |  |
This document (text and images) may not be copied in part or full without express written permission from the publisher. All violations will be prosecuted to the fullest extent of the law. |